The Latest Updates for Your Business Facebook Page
When was the last time you updated your business Facebook page? In this article Ben Givon will speak about business page optimization according to the latest standards.
Do you get a feeling that there is always something new every time you log into your Facebook page? The larger number of changes applies to the Facebook app and only after that to the Facebook desktop. Here is all you need to know to stay up-to-date.
Design a guide for your audience
The guides for Facebook groups are essential when it comes to organizing the most important information you’d like to share with your audience. Facebook has brought guides for your use. In order to create a new guide simply click “More” and select “Guides.” Now fill out the fields and click “save.” When your guide is ready, you can add posts to it. You can select “Create Post” to create a post from within the guide. At the moment, it is not possible to add existing pages to these guides. However, when you publish something through the Guide section, the posts will look like any other Facebook posts.
Arrange Q&A sessions
You probably know that Facebook groups can interact among each other just like personal Facebook profiles. Ben Givon has excellent news for you, Facebook lifted numerous restrictions including the Q&A feature. Now you can arrange Q&A sessions directly on your Facebook page or in a group. To arrange a Q&A session, create a new post and select “Host a Q&A” from “Add to your Post” menu.
After that you can add the topic you would like to discuss with your audience. Your community can click through and read all questions and answers. You can end a Q&A session, or it will end automatically after 24 hours.
Update Facebook page cover and profile pictures
Today if you look at your Facebook business page, you will notice that there are noticeable changes. The profile picture is front and center covering a part of a cover picture. As for the resolution of the photo, it displays 820 x 312 pixels for desktops and 640 x 360 for smartphones.
Optimize your Facebook page info sections for discovery
In the Discover feed, pages appear to users according to their interests and interactions. You can increase your page’s exposure by publishing content similar to the other pages your audience follows and engages with. There numerous areas you can fill in with relevant information about your business and its products or services. It is not a requirement to enter all this information, but if you decide to fill out all the given fields, your chances for better representation in Discover feed increase.
Conclusion
Even though there are some changes, one thing remains constant: Facebook does all possible for people to connect in the easiest way possible and engage with individuals and brands they love. As you have probably noticed, the changes Ben Givon has discussed move Facebook closer to this goal.
